the age of surveillance capitalism amazon

But the company is also getting 'extremely inexpensive access to record some of the most intimate parts of your life,' says Meredith Whittaker, co-founder of the AI Now Institute.

On paper, Amazon is giving out cool stuff for free.The huge upside for Amazon is unchecked access to the data-rich interiors of our homes. What's happening: Amazon's newest offering, a deal announced last week with Realogy, connects homebuyers to real estate agents and gives them $5,000 in smart devices and services when they close the deal. 'We're talking about an entirely new ecosystem that is literally being born in front of our eyes.' Other tech giants aren't 'even in the same universe as Amazon,' says Amy Webb, founder of the Future Today Institute.We actually know because you bought one.''

We don’t have to infer that you’re interested in a white T-shirt with a big rose on the chest. Not only do we know what they know, but we know stuff that they don’t know. 'Now they're thinking, 'We can be a Google or a Facebook on top of what we’ve already got. The company has 'already got all of this behavioral data flowing every which way,' she says.'Amazon has entered the surveillance capitalism domain with a very big bang,' says Shoshana Zuboff, author of ' The Age of Surveillance Capitalism.' 'Once you have this as your lens, and you look at Amazon, you will never look back.' Now, the behemoth, with its edge in this new economy, is positioned to explode its revenue. Why it matters: With the deals, Amazon has taken a pioneering lead in what has come to be called 'surveillance capitalism,' which includes some of the biggest businesses of the future, like 5G, autonomous vehicles and smart cities. None seemed particularly consequential on its own, but with a real estate deal last week, Amazon appears to have captured first-mover advantage in one of the most important new industries on the planet. In recent years, Amazon has made a series of investments, acquisitions and R&D moves in the smart home industry.

The age of surveillance capitalism amazon